The Tourism Growth Initiative is a bold, dynamic plan of action designed to grow the Grand Strand’s tourism industry to record levels.Since the TGI was implemented in 2009:
Is it working? YES!!! Independent economists have studied the impact of the Myrtle Beach Area CVB advertising campaign based on statistically sound consumer research. The economists estimate the return on investment, measuring economic impact of total visitors influenced by the advertisements and the new visitors generated by the advertisements. Economic returns for every dollar invested are:
|Year||Total ROI||New Visitor ROI|
Key components of the Tourism Growth Initiative include increased market share, new market development, growth of first-time visitation, group sales, increased air service, enhanced destination marketing, strategic research & improve infrastructure.