The Tourism Growth Initiative is a bold, dynamic plan of action designed to grow the Grand Strand’s tourism industry to record levels. Ultimately, this growth in tourism will help to stabilize and boost the Grand Strand Real Estate Industry as well. The Tourism Growth Initiative began in 2006 and continues today, with an impressive record of success thus far.
Is it working? YES!!! In 2009, the destination marketing investment generated a return on investment of $77-to-1; in 2010, the destination marketing investment generated a return on investment of $138-to-1.
Click to play video below and to see recent results.
Key components of the Tourism Growth Initiative include increased market share, new market development, growth of first-time visitation, group sales, increased air service, enhanced destination marketing, strategic research & improve infrastructure.
